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A Barrel Research Project

All Patterns

How Starface Infuses Conversion and Social Good Into Their Mini Cart

What We Bought

starface bff bundle

$20.18
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface microcloud

$17.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface lift off pore strips

$5.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface hydro-star® + tea tree

$12.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%

💡 KEY TAKEAWAYS:

  • If you are a impact-driven company, consider translating your mission to the cart through a donation tool like BEAM Impact or carbon emission shipping offset through EcoCart
  • Increase AOV through a free shipping bar
  • Make it easy for customers to update their subscription frequency selection in the cart with a frequency dropdown

Starface, a Gen Z acne healing patch brand, streamlines the checkout process through subscription and AOV incentives, while promoting sustainability and social responsibility.

Starface's mini cart (1 product added)

As the customer adds products to their cart, the free shipping bar fills up, encouraging customers to add more products to their cart to reach the free shipping threshold. If a customer added a subscription to their cart, a frequency dropdown appears, making it easy for them to select how often they want the product delivered.

Starface's mini cart with subscription product added

Starface offers customers the option to offset their carbon footprint at checkout with a checkbox that charges them $0.91 per order, powered by EcoCart.

Through its partnership with Beam, the Mini Cart encourages customers to contribute to various causes with every purchase. Whether  supporting education, healthcare, environmental conservation, or social justice initiatives, 1% of their purchase will be donated to their charity of choice. The impact of this donation is then reflected in checkout with a special module that shows how much impact Starface's community has made in this category.

Photo Credit:

Thumbnail photo courtesy of starface.world