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A Barrel Research Project

All Patterns

How This Gen Z Skincare Brand Stays in Touch with Their Audience

What We Bought

starface bff bundle

$20.18
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface microcloud

$17.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface lift off pore strips

$5.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface hydro-star® + tea tree

$12.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%

💡 KEY TAKEAWAYS:

  • When the brand's audience skews younger, consider an SMS program to meet customers where they are
  • Offer exclusive access to collection and product drops to SMS subscribers as an incentive to sign up for the program
  • Use your SMS programs to keep customers updated on their order status to build trust

Starface, a pimple patch and care brand designed for Gen Z, stays in touch with their customers through their SMS program. They use this program to announce new products, give customers an update on their order status, and promote collections.

Welcome and Order Tracking SMS Messages

When a customer orders their product and signs up for SMS, they receive an message confirming their order which also encourages customers to text them if they have questions. When the order has arrived, the subscriber receives another text message confirming that the order has arrived and reminds customers to reach out if they did not receive the package.

Early Access Message

For new launches, they give their subscribers exclusive early access through SMS. They send a message about the new product or collection to announce it's arrival, building hype, and then send a follow up message when the product is available for purchase.

Product Launch Message

They use fun graphics and gifs to bring their collections to life and connect with their younger audience. The tone of the messages also sound like the subscriber's bff is texting them product recommendations.

Product Collection Message

To encourage subscribers to find the perfect pimple patch for them, they link to a collection page with a variety of choices available to them. This page also includes a filter and category selection right at the top to help guide customers.

Photo Credit:

Thumbnail photo courtesy of starface.world