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A Barrel Research Project

All Patterns

Unlock Your Perfect Skincare Routine with Starface's Build Your Own Bundle Feature

What We Bought

starface bff bundle

$20.18
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface microcloud

$17.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface lift off pore strips

$5.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%
What We Bought

starface hydro-star® + tea tree

$12.99
Quantity:
1
Date Purchased:
3/1/24
Coupons Used:
Subscribe & Save 15%

💡 KEY TAKEAWAYS:

  • Increase AOV through a bundle builder or pre-curated bundles and clearly show the bundle savings
  • On a product bundle PDP, provide education for BOTH products to show how they work together
  • Feature bundles as a dedicated navigation category to drive traffic to that PLP

Starface uses hydrocolloid pimple patches to heal acne, zits & blemishes fast with face wash, acne stickers, acne cleansers, and moisturizers. With a unique build-a-bundle custom feature, exclusive discounts, and convenient subscription options, Starface’s bundles makes it easy to shop for acne care.

Starface's navigation with bundles feature

From the navigation, users can discover pre-curated bundles through the ‘bundles’ link in the navigation. This takes the user to a dedicated PLP featuring both the pre-curated bundles and the custom build-a-bundle feature. 

Starface's dedicated bundle PLP and build-your-bundle feature

The custom build-a-bundle feature is an interactive tool, that gives customers the freedom to mix and match products to create a personalized acne care regimen that meets their unique needs. Starface offers an exclusive discount of 15% for bundling products.

Build-your-bundle feature
Subscribe & save 15% pop up

If a customer adds one-time products to their cart from the bundle builder, a pop up appears incentivizing them subscribe and save an additional 15%.

Starface's PDP
Starface's educational content on their PDP

If the user navigates to the individual PDPs for the pre-curated bundles, they can clearly see the two products featured within the ‘what’s included’ dropdown. This also includes how-to information about using both products.

Photo Credit:

Thumbnail photo courtesy of starface.world