ARMRA Colostrum, a supplement brand offering colostrum-based products, effectively leverages their website to facilitate product discovery and emphasize the importance of subscriptions and bundles for a holistic customer experience.

The site welcomes visitors with a newsletter sign-up pop-up, offering an exclusive promotional incentive, seamlessly integrating with their email strategy.

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The website prioritizes subscriptions and bundles by highlighting this service in their navigation, PLPs, PDPs, and mini-cart. Their dedicated bundle PLP showcases all bundle types, making it easy for customers to view and add to their cart directly on that page. 

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Their PDPs encourage customers to subscribe by featuring the cost savings of subscription. They also offer a way to purchase a the product once for more. Additionally, sticky subscription and add-to-cart buttons that scroll with the user enhance conversion rates.

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ARMRA’s mini-cart gamifies the shopping experience with its tiered promotion bar encouraging customers to add more items to unlock rewards like free shipping or a tote bag. The mini-cart facilitates easy subscription management and suggests additional products, increasing the customer’s AOV. 

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Recognizing the importance of science and research in their product, ARMRA places 'About', 'Science', and 'Results' in their top-level navigation. The 'Science' section of the site is comprehensive, with pages dedicated to an overview, approach, and benefits. Their research page features multiple scientific studies, allowing customers to delve deeper into the product’s efficacy.