Graza, a DTC olive oil company, offers a customer-centric subscription program to make their subscribers feel appreciated and rewarded, not just for their purchases, but for staying a subscriber. Their subscription model goes beyond convenience, offering thoughtful perks and exclusive rewards that keep customers engaged throughout their journey.

Graza makes subscription management easy with options to swap products, add a one-time purchase, adjust the next order date, and/or gift an order.

From the moment a customer subscribes, Graza rewards customers for subscribing by offering a discount (we paid $33.30 instead of $37 for our Duo Set). This was clearly outlined on both the product detail page and the Subscribe and Save dedicated landing page.

After three months, Graza rewards subscribers with a branded tote bag—a high-quality gift that keeps the brand top of mind in their daily lives.

At six months, subscribers receive an olive wood spoon, enhancing their Graza experience while reinforcing the brand’s commitment to quality.

During Graza’s only sale, Friendsgiving, subscribers automatically receive the same discount (20.76%) as all customers. Graza notifies them via email, ensuring they know the discount will be combined with their current subscription discount and applied to their next subscription order.

To celebrate a subscriber’s sixth month, Graza includes a cookbook alongside the regular subscription products. We received 'Mi Cocina: Recipes and Rapture from My Kitchen in Mexico: A Cookbook' by Rick Martínez, filled with recipe ideas and creative ways to use Graza's olive oil.

Ahead of delivery, subscribers get an email letting them know a surprise cookbook is on the way. It is a mystery which cook book the subscriber will receive until it arrives. This is another example of Graza's thoughtful touches that keep customers engaged and adds a sense of delight to the subscription experience.