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A Barrel Research Project

All Patterns

Boy Smells Creates Surprise and Delight for Customers in Their Inbox

What We Bought

Boy Smells Amber Embers Bundle

Date Purchased:
Coupons Used:
15% Welcome Discount

Boy Smells, a gender-fluid fragrance company based in LA, uses their email marketing to dive deeper into the Boy Smells' product experience and educate customers on their cult-favorite products.

Boy Smells' welcome email

Upon signing up for the email newsletters, subscribers receive a welcome email that includes branded imagery, Boy Smells’ bestsellers, and a 15% off promo code for their first order. 

Boy Smells’ emails are known for showcasing their products in a creative and engaging way by using large text, strong call-to-actions, animations, and vibrant imagery. A combination of these brings their emails to life which encourages users to click through to their website. 

Scent notes and reviews

They provide easy-to-understand copy that breaks down the scent profiles of both their candles and fragrances. They break their scent profiles down into three main categories - top, heart, and base notes. This helps educate the customer on what the product will smell like. Boy Smells includes testimonials in their emails to provide additional support from their community. 

Photo Credit:

Thumbnail image courtesy of boysmells.com