Zero Acre Farms, a direct-to-consumer (DTC) oil company specializing in sugarcane-derived oil, strategically utilizes email marketing to effectively communicate their brand story, entice potential customers to make purchases, and offer exclusive discounts.
Upon signing up, customers are warmly welcomed with a personalized message from the company's founder, along with an exclusive discount code for complimentary shipping on their inaugural order. This thoughtful gesture not only underscores Zero Acre Farms' commitment to transparency but also aims to integrate customers into their culinary journey from the very outset.
The subsequent email in their welcome series is dedicated to showcasing the unique value propositions of their products. They emphasize key attributes such as the presence of monounsaturated fats, sustainability practices, and a high smoke point. Simultaneously, this email serves as an invitation for customers to explore their product offerings and make a purchase.
The third welcome series email reinforces their brand mission and how they are creating oil that is better for people, the planet, and for cooking.
For customers who abandon their shopping carts, Zero Acre Farms employs a strategic abandoned cart email approach. This email not only reinforces their core value propositions, such as heart-healthy fats and a commitment to fermentation over deforestation but also highlights the versatility of their oil. Additionally, customer reviews are incorporated to bolster the company's credibility, assuring potential buyers of the product's quality and efficacy.
When customers opt for a subscription, Zero Acre Farms sends a subscription confirmation email that outlines the advantages of the subscription program. They notably mention the flexibility of skipping a shipment, particularly beneficial for customers who anticipate being away from home. Furthermore, the email encourages customers to create an account directly from the email and extends an invitation to reach out to their customer service team for any additional queries or assistance.