💡 KEY TAKEAWAYS:

• Separate gifting products into clear categories so customers can easily find the occasion or reason they’re gifting 
• Allow a quick “add to cart” feature within the gifting collections detail page to allow customers to select their product without leaving the page
• Leverage story-telling moments around gifting to connect customers to the products and encourage them to convert through education

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‍Kinto, a Japanese tableware & lifestyle brand, creates products with minimalist elegance and functionality designed to bring balance and connection in our daily lives. One way the brand shares their love of connection is through thoughtfully crafted gift-giving inspiration. 

On Kinto’s website, they dedicate a page with curated gift bundles for those seeking a beautifully balanced gift.  Shoppers can scroll through categories like Housewarming Gifts, Baby Gifts, and Small Gifts to help guide them. 

Within each gifting category are curated collections inviting the customer to click in to view each product belonging to the respective collection. Customers can then easily select their product, color, and quantity, and add to their cart without leaving the product listing page. 

Within the gifting collections, customers are also directed to discover more about products through stories published on their blog. Because every product has a story and is expertly crafted, Kinto leverages this to connect customers to the products and encourage them to convert through education.

Kinto extends their gifting suggestions through curated categories in the navigation for holidays like Mother’s Day.