We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

Earn Rewards While Saving the Planet: Dive into Dropps' Eco-Friendly Loyalty Program

What We Bought

Dropps Dishwasher Detergent

Date Purchased:
Coupons Used:
30% Referral

Dropps, a direct-to-consumer (DTC) brand specializing in sustainable laundry and dishwasher detergents, has not only redefined clean living but also introduced multiple ways for their customers to become brand advocates and loyal members.

Navigation and footer loyalty features

Dropps' loyalty program, powered by Smile.io, is designed to incentivize loyal customers to continue their eco-conscious journey and support the brand's mission while enjoying rewards. On their Rewards Program landing page, they outline ways to earn and spend points and how to earn $30 through their referral program. Members can earn points for creating an account and liking and following Dropps on social. They are also celebrated with 250 rewards points on their birthday.

At the bottom of the rewards page, Dropps surfaces key loyalty FAQs to answer all of their customer’s questions.

Dropps' rewards program

When the Dropps member clicks on ‘view your rewards’, a pops up highlights the ways they can easily earn and redeem points and their current available rewards.

Dropps' referral program

Their Give 30%, Get $30 referral program makes it easy to share Dropps with friends. The referral landing page streamlines the process of sharing a referral link and sending it to friends. This share link is also sent to the member's phone if they subscribed for Dropps' SMS program.

SMS message about a successful referral program

Dropps also offers an Affiliate Program where customers can earn rewards for promoting the brand, spreading the word about Dropps' eco-friendly products.

Loyalty widget

Brand Ambassadors are provided with an exclusive platform to amplify their support and spread awareness. In return, they gain access to exclusive perks, rewards, and the chance to collaborate more closely with Dropps. 

Affiliate and Ambassador programs

Photo Credit:

Thumbnail courtesy of dropps.com