Glow Recipe, a clean K-Beauty skincare brand that targets a variety of skin concerns such as dryness and oil control, helps customers determine the perfect skincare routine through their website and boosts average order value (AOV) for the brand.

The brand offers “Value Sets” pre-curated bundles within a dedicated navigation link. Users are directed to a product landing page with kits curated by Glow Recipe that target specific skin needs. All bundles are discounted to further incentivize customers to purchase

Users can build their own Trial & Travel Kit through the “Make Your Own Kit” link in the navigation.

Users select a product at each section of the bundle builder. Each product card highlights the product’s main benefits, skin concern target, and main ingredients to help customers determine which one suits their needs. 

While building the bundle, users always have access to what they’d selected, the discounted price, and the perks of making an order, such as free shipping on orders $40+ and free samples in every order. 

At the end of the Full-Size Routine Kit builder, Glow Recipe has an optional “Enhance Your Routine” step that surfaces additional products users can include. Before checking out, users can choose to include skincare accessories, potentially increasing AOV further.