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A Barrel Research Project

All Patterns

Get Your Perfect Cup of Joe with This Website's Flavor Quiz

What We Bought

Chamberlain Coffee Vanilla Matcha

$23
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Cold Brew Elephant

$17
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Matcha Green Tea Powder

$22
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Fancy Mouse Espresso Blend

$16
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save %5
What We Bought

Chalk Vintage Interloop Oversized Crew

$88
Quantity:
1
Date Purchased:
12/1/22
Coupons Used:

Chamberlain Coffee, a LA-based coffee and drink company made for a Gen Z audience, uses their flavor product finder to connect customers to the perfect cup of coffee.

The quiz starts by asking users how they brew their coffee, what type of person they are, and when they prefer to drink their coffee. 

They go deeper about the user’s preferences, asking how they like their coffee prepared; Black, some cream, fancy, ice cold etc. The quiz then asks for details around how they prefer their roast and what caffeine content they prefer.

Chamberlain Coffee's Quiz

To keep users encouraged to complete the quiz there is a persistent ‘10% off your next order’ promotion for completing the quiz and a progress bar at the top of the quiz.

Chamberlain Coffee's Quiz

Before customers get to the results page, Chamberlain Coffee asks them for their email. This is not a blocker for them to see their results, as they offer a subtle 'Skip' button under the email subscribe button. 

Quiz Results page

The quiz results page outlines why the coffee is perfect for the user based on their answers, including the caffeine level, taste notes, and roast color. Chamberlain Coffee also provides an 10% off incentive for completing the quiz and signing up for email which encourages customers to add the product right to cart. If they want to learn more about the product before purchasing, they can click on the 'View Product' button which takes them to the product's detail page.

Photo Credit:

Thumbnail photo courtesy of chamberlaincoffee.com