We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

How Patagonia Champions Sustainability On and Offline

What We Bought

Men's Classic Synchilla® Fleece Jacket

Date Purchased:
November 5, 2021
Coupons Used:

Patagonia is an outdoor apparel company with a focus on creating sustainable products. On the website, customers can explore Patagonia’s commitment to using recycled materials and give back to the planet.

Patagonia Activism Hub
Patagonia Activism Hub

Patagonia dedicates an entire section of their website to promoting their activism. In this section of the website, customers can learn about Patagonia’s self-imposed Earth tax, browse stories of impact, and connect with an environmental organization through the Patagonia Action Works program.

Our Footprint page
Our Footprint page

If the website doesn’t convince you of how committed this brand is to saving the Earth, the offline experience will. Customers receive their apparel in a compostable brown paper bag and recycled shirt tags.

Patagonia’s sustainable mailer and tag
Patagonia’s sustainable mailer and tag

Photo Credit:

Thumbnail photo courtesy of patagonia.com