💡 KEY TAKEAWAYS:

• Make your brand ethos clear and central in your email journey to build customer loyalty  
• Highlight where your brand has longevity and credibility within the community by keeping subscribers informed on collaborations and partnerships
• Leverage story-telling moments to highlight how others in the community use the products

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Kinto, a homeware brand based in Japan with a U.S. home base in LA, is committed to balancing aesthetics with functionality when designing their objects. 

Kinto's sales strategy is to establish trust with customers through product education and information about Kinto’s heritage. After the initial welcome email, subscribers receive an email that delves into the history of Kinto followed by one informing about its long-standing partnerships with other global brands.

They surface some of their product reviews to immediately build credibility with customers on how beloved their products are.

Kinto sends seasonal emails to showcase how their collections fit into our changing routines based on the time of year. The brand weaves in other stories from their community of artists, travelers, and entrepreneurs who have incorporated Kinto products into their lives. 

Through storytelling and stunning imagery of the Kinto objects, subscribers are introduced to others in the community whose lives have been enriched by the simplicity and elegance of their Kinto homeware.

For Mother’s Day, a dedicated email is sent to inspire subscribers with beautiful Kinto essentials. Customers are directed to the Kinto Collections Page from the email to further explore gifts.