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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Live Bearded, a made in the USA beard-care company focused on making beard care easier, gives users the step-by-step process on how to use the products purchased with post-purchase emails.
Once a customer has completed their purchase, Live Bearded sends a thank you email and a follow up email asking for a product review. Live Bearded assigns a customer specialist to each customer, offering one-on-one assistance. Further emails are sent with a step-by-step guide on how to use the products that were purchased.
It can be intimidating to know how much beard oil or balm to use, therefore Live Bearded takes the guesswork out of the process. The company sends an email with an easy to follow 3-step tutorial video on how to use the products the customer ordered.
Once the package arrives, customers receive follow-up emails to ensure they are satisfied with the product and any questions they may have are answered. This supplementary educational content embodies a total customer-focused experience.