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Members Only: Birkenstock’s Strategy for Converting Users into Members

What We Bought

Birkenstock Arizona Soft Footbed Sandal

Date Purchased:
Coupons Used:
Welcome 10%

Birkenstock, the esteemed heritage shoe brand renowned for its high-quality craftsmanship, builds customer loyalty and increases lifetime value (LTV) through their membership program. The program offers a range of exclusive benefits that make customers feel valued and appreciated for being a brand loyalist. The benefits include exclusive products, discounts, free ground shipping on every order, early access to new products, and a streamlined checkout. The program is also free to join.

Birkenstock's Member Access Shop

On the membership product listing page, the member exclusive products are clearly listed with the small labels ‘exclusive’ and ‘member access’. These labels are also translated on the product detail page so customers are encouraged to sign up for an account to purchase the product. If they do not sign up for an account, the add-to cart button says ‘sign in to buy’ instead of ‘add to cart’.

Birkenstock's Member Access Shop's exclusive products

Early access to limited-edition products is another perk that sets Birkenstock's membership program apart. As a member, you are among the first to explore and acquire the latest limited-edition releases. From exclusive colorways to collaborations with renowned designers, you'll have the opportunity to get your hands on these coveted styles before they hit the general market.

Birkenstock's member account dashboard
Birkenstock's mini cart with member-only products added

The membership program also offers a faster checkout experience, ensuring that members can breeze through the purchase process. With saved shipping and billing information, members can avoid repeatedly entering details, making each transaction swift and efficient. This time-saving benefit allows members to secure their desired pairs quickly, preventing any potential disappointment due to sold-out items.

Birkenstock's order tracking landing page
Birkenstock's gift order tracking landing page

Tracking orders is a crucial aspect of the online shopping experience, and Birkenstock ensures that members stay informed every step of the way. By becoming a member, you gain access to order tracking features that provide real-time updates on your purchases. This allows you to anticipate the arrival of your new Birkenstock shoes and plan accordingly, adding an extra layer of convenience to your shopping experience.

Photo Credit:

Photo courtesy of birkenstock.com