Hero Cosmetics, an acne-focused DTC and retail skincare company, stands out for its commitment to helping customers find effective solutions for their unique skin concerns. By understanding their customer’s unique skincare profile, the brand offers tailored recommendations to help them achieve clearer, healthier skin through their skincare quiz.

This quiz asks questions about the user's skin type, age, acne concerns, and skin tone. Hero Cosmetics' first asks users to identify their skin type, whether it's oily, dry, combination, or sensitive. The quiz then asks about the user’s age and age-related concerns, such as fine lines, wrinkles, or adult acne.

Hero Cosmetics, known for their acne care, dedicates a few questions diving deeper into the user’s specific acne type and frequency. This will ensure that they pick the perfect product for the user's specific type of acne.

As a final step, Hero asks about the user’s skin tone. This is the only question that leverages images so that users can compare the image to their skin to be confident they are making the right choice.

To receive results, the user is prompted to add their email address, which gives the company zero-party-data about the customer to make it easier to market to them.

After completing the quiz, Hero curates a personalized treatment plan, complete with product recommendations tailored to their unique skincare needs. This removes the need for a user to have to go through all of the products and compare them to find the right solution for their skincare need.

The page offers a convenient ‘Add All to Cart’ button to allow users to quickly add all of their recommended products to their cart. There is also an option on each product card to add each product individually in case they do not like or want some of the products they were suggested.