Spicewalla, a new source of freshly sourced gourmet spices, blends storytelling and shopping on their website to educate customers about what makes a great spice.

The company uses their homepage to introduce new products, surface collections, highlight recipes, promote collaborations, and introduce the founder.

Spicewalla collaborates with celebrities, like T-Pain, for curated collections of spices that are sold within a bundle. This is an opportunity for them to gain new customers through the influencer’s loyal fan base.

Spicewalla uses their navigation to guide customers through their full site including different ways to shop and discover the products. They organize their collections into individual spices, gifts, blends, and collaborations. Within the ‘Gifts & Collections’ navigation they surface different pack sizes so users can select a 3, 6, 10, or 16 pack for themselves or a loved one. They organize their bundles by the type of spice including Grill and Roast, Middle Eastern, Hot Stuff etc.

The product detail page highlights which spices are included within the bundle. Each of these products are clickable in case the customer wants to learn more about that individual spice. 

Spicewalla features press for instant credibility with customers, such as Food Network, allrecipes, and epicurious. On their featured product pages, they couple products with recipes so customers can get inspired by what to use the products in.

If a user is not sure about the current product they are viewing, Spicewalla cross-sells other kits at the bottom of the page. Once a user adds the kit to their cart, they have the opportunity to add either a gift message or an order note for Spicewalla.