We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

Step into Luxury: Birkenstock's Special Collections Microsite Delivers Immersive Journey

What We Bought

Birkenstock Arizona Soft Footbed Sandal

Date Purchased:
Coupons Used:
Welcome 10%

Birkenstock, a heritage brand renowned for its high-quality craftsman-made shoes, has continuously created unique experiences on their website for their speciality collections. Birkenstock's 1774 Special Collections Microsite showcases unique collections with high-end designers that appeals to brand loyalists. 

1774 Birkenstock navigation
Birkenstock's 1774 microsite's homepage

One of the standout features of Birkenstock's Special Collections Microsite is the unique branding for each collection. Birkenstock crafted distinct visual identities that reflect the essence and inspiration of the designs and the brand they collaborated with. From color palettes to typography, every element is carefully selected to create a cohesive and immersive brand experience on the collection pages. 

Adererror x Birkenstock collaboration landing page
Birkenstock storytelling landing page "Ugly For A Reason"

The homepage of the 1774 site spotlights a list of their speciality collections and collaborations. The navigation, specifically tailored for these special edition collaborations, invites users to discover each collection and learn more about the line. Each collection has its own dedicated landing page, with more information about the collection, design of the shoe, and products available for purchase.

1774 collection storytelling page

As you dive into a collection storytelling page, each page weaves a narrative that highlights product features, the story behind the collection, and the craftsman of the shoes. goes beyond mere product features.

Birkenstock x Fear of God collection landing page

The product detail pages also have a minimal look, akin to other luxury fashion sites. While the landing pages are all unique, the 1774 product detail pages share a similar structure and prioritize conversion.

Birkenstock's 1774 product detail page

Photo Credit:

Photo courtesy of Birkenstock.com