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A Barrel Research Project

All Patterns

Transforming Visitors into Customers: Inside Jolie's Landing Page Playbook

What We Bought

The Filtered Showerhead

$148 (with filter subscription)
Date Purchased:
Coupons Used:


  • Depending on where someone is in their purchasing journey, consider collecting their email first to educate them on the problem and product before trying to convert
  • Use multiple forms of social proof across the landing page to build credibility with customers
  • Give the user one consistent call-to-action across the entire landing page

Jolie effectively directs customers to their website using their impactful landing pages. These landing pages succinctly outline Jolie's key product benefits, increase confidence through social proof, and prompt customers to take a single action, whether it's making a purchase or signing up for their free water report.

Hair growth landing page

The header on the Hair-growth landing page leads with the top three value propositions and a call-to-action prompting customers to try Jolie risk-free for 60 days.

Social proof modules

The landing page includes multiple credibility-building modules including a press/award module, UGC videos, and reviews. Each of these sections leads with a compelling headline highlighting the product's impact, for example: '225,000+ are in love with the results'.

Educational modules on the Jolie landing page

To both educate and address questions, the website features several educational modules explaining the necessity of a filter on the shower head, its functionality, and the most frequently asked questions from Jolie's customers.

Comparison chart

Jolie uses an easy-to-understand comparison chart, showing how Jolie compares to similar brands in the shower filter space. This comparison chart highlights that Jolie is clinically proven, showcases its effective filter specifications, and provides testing information.

Buy module on the hair growth landing page

Towards the bottom of the page, Jolie promotes a "buy module" that illustrates the cost-saving benefits of subscribing, which is particularly helpful as the filters need to be replaced every 90 days to be most effective.

Clinical results and before and after modules

The landing page boldly shows the product's results through statistics and before-and-after images, encouraging conversion by highlighting the shower head's impact on reducing hair loss. Throughout the entire page, there is a single call-to-action that continues to encourage customers to try Jolie risk-free for 60 days.

Water Report landing page

Targeted at customers in the early stages of their buying journey who may not yet be aware of their problem or the product, Jolie uses their water report landing page to collect emails, zip codes, and names. This serves as a powerful lead generation tool for prospective customers who need further nurturing and education before making a purchase.

The landing page educates customers about top issues that they may be experiencing due to unclean water, including acne, dryness, and inflammation.

Photo Credit:

Thumbnail photo courtesy of jolieskinco.com