Glow Recipe is a Korean-beauty skincare brand that sells fruit-forward and clean products. They leverage SMS marketing to curate the best products for customers’ skin concerns, offer exclusive discounts, and promote new products.

After signing up for Glow Recipe’s SMS program, subscribers receive a 10% welcome discount and are directed to Glow Recipe’s “All Products” landing page on their website to encourage shopping. The brand also links subscribers to their skin quiz to get a personalized routine.

Glow Recipe asks subscribers what their major skin concern is to help provide recommendations. When a subscriber replies, the brand offers a discount code and directs them to a curated product collection page with Glow Recipe’s best products to target the selected concern.

Glow Recipe regularly updates subscribers on new promotions and product launches. These texts are always paired with colorful photography that features the brand’s signature fruit imagery. 

When a customer places an order, they receive a shipping confirmation text, along with the tracking link. When the order gets delivered, the customer receives a celebratory text confirming the delivery.