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A Barrel Research Project

All Patterns

Unlocking Wellness: How Lemme's Website Captivates Audiences with Storytelling and Transparency

What We Bought

Lemme Glow Gummies

Date Purchased:
Coupons Used:
Subscribe and Save 10%, Bundle and Save $10

Lemme, the Direct-to-Consumer (DTC) wellness gummy brand co-founded by Kourtney Kardashian, has made waves not only for its high-quality products but also for its effective, storytelling-driven website. Lemme's website blends product information, storytelling, educational content, and quality assurance to create a high-converting, immersive shopping experience.

Lemme Glow's product detail page

Lemme's product detail pages (PDP) make it easy to subscribe and save and incentivize customers for bundling products in the PDP buy box. To encourage customers to subscribe, the benefits of a subscription are clearly outlined right below the frequency selector. 

Next to each bundle, the bundle savings is clearly outlined encouraging customers to increase their AOV.

PDP product benefits and supplement facts

Lemme features all of their product benefits and full supplement facts within the PDP slide-up modal on mobile to keep users focused on that content if they opt into it. 

PDP benefits and FAQ modules

These pages not only highlight the benefits of the product but also include customer reviews and ratings to build credibility and capitalize on their large following built on social. By featuring real testimonials and before-and-after photos, Lemme adds a layer of authenticity that builds trust and encourages conversions.

Lemme's dedicated 'What's Inside' ingredients landing page

Lemme's dedication to transparency and quality is prominently displayed on its ingredients page. On this landing page, customers can explore the carefully selected components that go into each gummy. The page not only lists ingredients but also provides detailed explanations of their roles and benefits. Highlighting the purity and efficacy of these ingredients further reinforces trust in the brand's quality.

Lemme's medical team

Lemme prominently features their partnership with doctors and medical professionals to add an extra layer of credibility and trustworthiness to Lemme's products, as consumers can trust the endorsements of healthcare professionals.

Photo Credit:

Thumbnail photo courtesy of lemmelive.com