We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

Zero Acre Farms Breaks Down How They Create Oil from Sugar Cane

What We Bought

Zero Acre Cooking Oil

Date Purchased:
Coupons Used:
JEFF (Free Shipping)

Zero Acre Farms is revolutionizing the cooking industry with their sustainable sugar cane-derived oil. Their website serves as a powerful tool for educating customers about their unique production process, highlighting the environmental benefits, and guiding visitors through the purchase and subscription process.

Zero Acre Farm's homepage

Recognizing that they are not just a new brand but also pioneers in a novel method of oil production, Zero Acre Farms places a strong emphasis on storytelling throughout their website to encourage conversion through education. On the homepage, they explain how their sugar cane-based cooking oil offers both a healthier alternative and minimal environmental impact. This narrative is conveyed through a blend of engaging illustrations, images, and videos.

Zero Acre Farm's PDP

To establish their credibility and address any skepticism, Zero Acre Farms showcases certifications, endorsements from medical professionals, and mentions in the press.

Since they sell one product, their website streamlines the shopping experience with a single product detail page (PDP). Customers are presented with three purchasing options at the top of the page based on bottle quantity, with discounted bundles (10% off for 2 bottles, 25% off for 4 bottles) to increase their AOV. Clear price-per-unit information ensures customers understand the cost savings of each bundle.

To promote subscriptions, Zero Acre Farms offers a 10% discount on subscription orders. Customers can select their preferred delivery frequency directly from the PDP, tailoring their subscription to their oil consumption. Within the hero section of the PDP, Zero Acre Farms showcases product images, a nutritional label, and a comparison of their oil with other popular cooking oils.

How it Works module on the PDP

As users scroll down the PDP, they have the opportunity to explore Zero Acre Farm’s three-step process that illustrates how sugar cane is transformed into their oil. Concise descriptions are complemented by "Learn More" pop-ups for in-depth information.

Science modules on the PDP

A dedicated section on the PDP allows visitors to compare Zero Acre Farms' product against traditional cooking oils. This comparison chart covers essential factors such as Monounsaturated Fat, Flavor, Smoke Point, Omega-6, and Environmental Footprint, highlighting the superior qualities of Zero Acre Farms' oil.

Additional educational content delves into the crucial topic of how cooking oils can become toxic depending on their usage and underscores how Zero Acre Farms' oil boasts a higher content of beneficial fats compared to competitors.

Mirroring their homepage approach, the PDP concludes with a focus on social proof through Frequently Asked Questions (FAQs).

Storytelling pages including Our Mission and How It Works
Sustainability Report and benefits call out

Zero Acre Farms continues thei brand and product story on the Our Mission, How it Works, and Sustainability pages. These pages offer insights into their founders' vision, their unwavering commitment to quality and sustainability, and their mission to transform the cooking oil industry for the better.

Sustainability modules across the storytelling pages

To reinforce their transparency and accountability, Zero Acre Farms provides access to their Sustainability Report, offering a detailed account of their sustainability initiatives, progress, and future goals. This report underscores their dedication to creating a more sustainable future.

Photo Credit:

Thumbnail photo courtesy of Zero Acre Farms