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Beyond the Shoebox: Vessi's Captivating Unboxing Experience Unveiled

What We Bought

Vessi Women Cityscape Classic

Date Purchased:
Coupons Used:

Vessi, a leading direct-to-consumer (DTC) company known for its innovative waterproof shoes, goes beyond the purchase to create an exciting and eco-friendly unboxing experience.

Upon opening the box, customers are greeted with text on the back of the shoebox cover that reads, "Rain or shine, adventure awaits," building anticipation. The packaging also features cloud and raindrop cutouts, adding a whimsical touch and showcasing the brand's dedication to keeping customers prepared for any weather.

Vessi's shoebox

Inside the package, customers discover a well-designed printed envelope. A flyer highlights the product's features, provides a cleaning guide, and explains the return policy. To encourage repeat purchases, customers are offered a "give $20, get $20" discount. Additionally, a sticker pack is included.

Vessi's envelope
Vessi's printing materials in the envelope

Vessi's commitment to sustainability is evident in their use of cardboard packaging. It is 100% recyclable with zero plastic usage.

Vessi's shoebox with the shoes

Photo Credit:

Thumbnail photo courtesy of vessi.com