Eberjey, a loungewear and lingerie retailer, has implemented a comprehensive email marketing strategy that effectively engages its audience and keeps them informed on the latest Eberjey news and promotions.
Eberjey utilizes a newsletter pop-up and a footer sign-up form on their website for email subscriptions. As an incentive for signing up through the footer, Eberjey offers a 10% discount on the first order.
Following the sign-up, customers receive a welcome email containing their personalized discount code. This immediate follow-up reinforces the brand's commitment to new subscribers and kickstarts the customer-brand relationship.
Eberjey's email content is diverse, aiming to keep the audience engaged with a variety of topics. These include announcements of new collection drops, promotions, influencer collaborations, and brand-focused emails that provide insights like staff's favorite Eberjey pieces.
For the holidays, Eberjey's sent emails featuring promotional codes for their holiday sales, quick access to their gift guides, and transparency with shipping deadlines to help customers plan their purchases to ensure timely gift arrivals.
They send out approximately one email per week, which strikes a balance between staying top of mind for customers and avoiding the pitfalls of too frequent, potentially perceived as spam, communication.