The Ordinary is a skincare brand under the DECIEM brand’s umbrella that specializes in science-backed and ingredient-focused products. Their Regimen Builder quiz helps consumers determine which products suit their skin concerns and build their skincare routine.

The quiz starts out with the basics of the customer’s name and whether or not they have specific skin concerns you want to address. From there, consumers can select up to three skin concerns, rate the severity from mild to severe, and rank which skin issue is the main priority to treat. 

The quiz also asks users about their level of experience with skincare technology and the preferred texture of their products to determine which ones would be the most comfortable to be used.

Upon completion of the Regimen Builder, The Ordinary provides an outline of the user’s morning and night routine, along with the order that the products should be applied in. Users also have the option to immediately add their full product regimen to their cart or have their regimen emailed to them for future reference.