Tini Lux, the leading ecommerce hypoallergenic jewelry brand, understands the power of storytelling and conversion and blends these together on their high-converting product detail page (PDP).

By incorporating Tolstoy, a video storytelling app, Tini Lux brings their founder's and product story to life, while also educating customers about the art of earring stacking. When a user clicks on the Tolstoy video they can not only see and hear the founder’s story but discover other parts of the brand and site through an interactive video quiz.

Key information such as product materials, dimensions, and hypoallergenic features are presented in the form of icons and badges to address customers' concerns and build confidence in the purchase decision. A sticky call-to-action (CTA) button encourages customers to add the product to their cart at any point on the page, making it convenient and seamless to complete the purchase.

There is also an embedded Tolstoy video on the product page as well as UGC to foster a sense of community and trust. Customers can see how the earrings look on different people, providing inspiration and reassurance about the quality and style of the products.

Earring stacking has become a popular trend, Tini Lux takes the opportunity to educate customers about how to do this this right on the PDP, encouraging customers to add a bundle of earrings to their cart.