Act+Acre specializes in plant-based hair care, prioritizing scalp health. Their post-purchase email series is designed to guide customers on optimal product usage.
The day before customers receive their products, Act+Acre sends one email per product containing educational content. This includes a personalized note from the founder addressing the top two frequently asked questions.
Each email includes a video demonstrating product usage, with a link to their YouTube channel for further guidance. This includes a handwritten note from the founder including the top two FAQ questions.
For customers with remaining questions, Act+Acre directs them to their Instagram account, encouraging them to send a direct message for personalized assistance. Alternatively, customers can reach out through email, text, or live chat for customer service support on different channels.