Hero Cosmetics, a science-backed acne treatment skincare company, cultivates a strong community through their loyalty programs, which offer a range of benefits, discounts, and exclusive engagement opportunities.
Hero Cosmetics' Rewards Program encourages customers to interact with the brand and earn rewards for their engagement. Their Rewards Program landing page outlines how customers can earn points for making purchases, referring friends, starting a product subscription, leaving a review, following them on social, and celebrating your birthday. Accumulated points can then be redeemed for discounts on future purchases, creating a win-win scenario for loyal customers.
When a customer is logged into their Rewards Program, their dashboard clearly outlines their points balance and how many points they are away from the next Rewards tier. They offer different ways that customers can earn points, and make it easy to redeem their available rewards on future purchases.
To further grow their brand's community, Hero Cosmetics' also offers a Give $10 Get $10 Refer A Friend program, where customers can earn money for sharing Hero Cosmetics with their friends.
To encourage customers to convert in the mini cart, Hero Cosmetics' features the customer’s loyalty points directly in the cart, so it’s easy to redeem those points for products.
Different from their loyalty program, their membership program, Hero Skin Squad, is a community for their customers who want to dive deeper into their skincare and engage with other customers. The membership hub offers exclusive articles, discussion boards, surveys, and deals on products. Their dashboard they offer a quick way for subscribers to see their available challenges, progress on these challenges, and how many they have completed.
To gather insights and feedback from their dedicated community, Hero Cosmetics' offers exclusive surveys and opportunities to comment on their products through discussion boards. This feedback gives Hero Cosmetics more confidence when releasing new products and adjusting existing products that connect with their community.
The membership surveys are gamified as ‘missions’, giving subscribers points for taking completing them. The surveys ask customers about how they learned about Hero Cosmetics, what products they use, and what products they would like to see launched.