Momentous, DTC performance nutrition products to optimize active lives, uses their website to educate their users about the expertly crafted products, impact on performance and recovery, and their loyal community.
Athletes come to the site with goals such as Muscle Growth, Endurance, Hydration, Recovery, and Joint & Bone Strength. Momentous surfaces these health goals as links in their ‘Goals’ navigation accordion, so customers can quickly find the right product for their needs. These links direct customers to pre-filtered product listing pages for each specific concern.
Momentous is a thought leader in the performance and recovery space through their on-site educational content, specifically within their blog. Their blog offers Health and Science information for customers including tips on working out, product deep dives, and ingredient storytelling.
To increase their credibility in the health and science space, Momentous partners with scientists, such as Andrew Huberman, to create new specialized lines of products. They feature partnerships in their navigation, and have a dedicated landing page to highlight the scientist, his podcast, and his products.
On the product detail page, Momentous continues educating customers about the product benefits, it’s functions, how to use it, and outlines their third-party testing. They include storytelling modules throughout the page to reinforce the value propositions such as performance-formulated and that it’s science-backed.
They include a ‘Frequently Bought Together’ upsell that allows customers to easily add similar products, and choose the serving without ever leaving the page.
To connect customers with the community, there is a dedicated blog on the site for their community to learn about each other, receive discounts for participating in the community, and join the affiliate program
Thumbnail photo credit courtesy of Momentous' Instagram