Lux Unfiltered, an LA-based self-tan and body care company that has taken social media by storm since 2019, emulates the luxury product experience through their curated Instagram feed. Their Instagram includes product information, how-tos, testimonials, and immersive content showcasing their products.
Lux Unfiltered provides helpful tips and tricks on using their products through Instagram Story highlights and in-feed posts. Product application can determine how a customer feels about the product, especially in the self-tanning industry. Lux Unfiltered has expert tips for applying the perfect full-body glow with N°32 Hydrating Self-Tanning Cream to how to perfect your face tan N°12 Bronzing Face Drops.
The company serves their followers with engaging video content that shows the product in use, close-ups of the product out of the bottle, and someone applying the product directly on their skin. They shoot and filter their product photography with a warm light that matches the brand's aesthetic. Most of their feed is lifestyle photography and videos that inspire customers to purchase.
Lux Unfiltered mission is to create products that have clean, non-toxic, and vegan ingredients, knowing that ingredients can be harsh in self-tanning products. They are transparent about what is in all of their products by displaying their ingredients on an Instagram highlight.
From both Instagram reels and in-feed posts, customers can shop directly on their Instagram without going to the website.