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A Barrel Research Project

All Patterns

Nugget’s Playful Inbox Magic: Crafting Irresistible Email Content & Strategy

What We Bought

The Nugget Couch - Atlantis

Date Purchased:
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On a mission to grow imaginations, Nugget encourages open-ended play through versatile and durable children’s furniture that comes in a variety of colors and textiles. The company leverages their email marketing to raise brand and product awareness through giveaways, to highlight their influencers through an “At Home” series, and to promote sales during the Holidays through Holiday Gift Guides.

Image Courtesy of Nugget

Nugget uses email giveaways to funnel customers to Instagram and TikTok to increase their following and engagement. Every Nugget giveaway requires users to follow the brand's account, like a post, and tag others– all of which are great boosts to the brands page. 

Nugget uses seasonally relevant content along with new product drops to help keep qualified traffic engaged longer which can lead to more click-throughs.

Image Courtesy of Nugget

Nugget’s “At Home” email series highlights how their social influencers incorporate their Nugget into their family’s home and lifestyle. Showing the product in use is an effective way to showcase the function of the product and build credibility through social proof. 

Image Courtesy of Nugget

Nugget takes a unique approach to the typical holiday email campaigns by packing their emails with feature highlights and purchase reminders to secure delivery by the holidays. Giving customers a heads up on when to purchase can be a helpful approach to avoid complaints of long shipping times close to the holiday season. 

In addition to helpful shipping reminders, Nugget includes their Holiday Gift Guide to spotlight their best-selling products, features highlights, and noteworthy tips to ensure a magical Holiday season. 

Photo Credit:

Image Courtesy of Nugget