Chamberlain Coffee, from founder Emma Chamberlain, makes high-quality coffee and drinks sold at an accessible price. They use their product detail page to increase conversion through messages from the founder, user generated videos, and subscription upsells.
When users navigate to the product detail page, Chamberlain Coffee’s provides a point of connection between the customer and Emma through an audio snippet.
Emma records 15 second descriptions of each product, which are embedded into each product detail page. These recordings give customers the experience of hearing a friend recommend the product to them. Emma became famous through her YouTube channel, so this feature strategically connects her and her followers in a way they are used to receiving her content.
The product detail page also provides bundling upsells and other product cross sells to increase a customers Average Order Value (AOV). They clearly outline their product's benefits such as 'Roasted with Love In California' through hand drawn icons that match the style of the illustrations throughout the site.
For customers looking to compare products, the company offers a branded comparison chart easily accessible on the product detail page that outlines the difference in roast darkness, caffeine level, and taste notes.
Once a customer adds the product to cart, the mini cart clearly outlines the shipping status, allows subscription frequency editing, provides cross-sell opportunities, and gives customers easy subscription management through SMS.