💡 KEY TAKEAWAYS:

• Increase AOV through a bundle builder or pre-curated bundles and clearly show the bundle savings
• On a product bundle PDP, provide education for BOTH products to show how they work together
• Feature bundles as a dedicated navigation category to drive traffic to that PLP

Starface uses hydrocolloid pimple patches to heal acne, zits & blemishes fast with face wash, acne stickers, acne cleansers, and moisturizers. With a unique build-a-bundle custom feature, exclusive discounts, and convenient subscription options, Starface’s bundles makes it easy to shop for acne care.

From the navigation, users can discover pre-curated bundles through the ‘bundles’ link in the navigation. This takes the user to a dedicated PLP featuring both the pre-curated bundles and the custom build-a-bundle feature. 

The custom build-a-bundle feature is an interactive tool, that gives customers the freedom to mix and match products to create a personalized acne care regimen that meets their unique needs. Starface offers an exclusive discount of 15% for bundling products.

If a customer adds one-time products to their cart from the bundle builder, a pop up appears incentivizing them subscribe and save an additional 15%.

If the user navigates to the individual PDPs for the pre-curated bundles, they can clearly see the two products featured within the ‘what’s included’ dropdown. This also includes how-to information about using both products.