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All Patterns

Designing Engagement: Vessi's Tailored Emails for Every Step of the Journey

What We Bought

Vessi Women Cityscape Classic

Date Purchased:
Coupons Used:

Vessi, a direct-to-consumer company specializing in waterproof shoes, uses strategic emails to guide customers throughout their purchasing journey.

Vessi sends carefully timed emails to customers, providing guidance from pre-purchase marketing to automated order confirmations and post-purchase follow-ups.

To encourage email subscriptions, customers are invited to sign up through the website using a pop-up window. After signing up, they will receive a code to redeem a pair of free socks with their first purchase of $80 or more.

Vessi's pop-up window for email subscriptions on their website
Vessi's email with a code for free socks

After receiving the product, customers are encouraged to leave product reviews through a post-purchase email, with a chance to win a $250 E-gift card.

Vessi's emails also provide product education, such as teaching customers how to tie shoelaces, while emphasizing the convenience of their slip-on-and-off shoes.

Vessi's education email (left) and the post-purchase email for product review (right)

The emails prominently promote the referral program at the top. It also include a convenient link for customers to connect with customer service if they have any questions about their order.

Vessi's care guide email

Photo Credit:

Thumbnail photo courtesy of vessi.com