Eberjey, known for its luxurious and comfortable loungewear, has masterfully crafted a holiday gifting experience that combines convenience with personalization.
Eberjey featured 'Gifting' prominently on their homepage and navigation menu, making it easily accessible to customers. Gift Cards were added to the navigation as an alternative gifting option that was quick to access for customers.
During their sales, as well as post-holiday promotions, Eberjey made sure to prominently feature the promo code in their emails and across various site modules, including the homepage, PDP, and PLP. This consistent messaging across channels effectively communicated the sale, ensuring customers didn’t miss out on the opportunity to shop at discounted prices.
The centerpiece of Eberjey's holiday strategy was their curated gift guide. Segmented into thoughtful categories – 'For Her', 'For Him', 'Luxe', 'Robes', 'Monogrammed' – it catered to a wide range of preferences and made the selection process a breeze for shoppers.
Eberjey kept its customers well-informed about holiday shipping deadlines through timely messages in the promotion bar and across PLPs. This ensured that shoppers could plan their purchases to ensure timely delivery for the holidays.